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Red Bull Mobile launch

Interactive portal

Reb Bull Mobile launched their service and mobile devices in South Africa. Working with H-Factor and Meme, we were asked to come up with an interactive element that matched the adventurous spirit of the brand. Always keen to push the boundaries of possibilities, we came up with a interactive portal! Using the brands’ “ribbon”, we created a digital portal with live video feeds inside the ribbon.

Using the Xbox Kinect and Open Frameworks along with some serious deep tech hardware, we pulled off a seamless and unique portal that connected guests from opposite ends of the venue. People had plenty of fun interacting across this virtual space and were mesmerized with the effect of being able to “control” light and video.