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February 10, 2011

Pixel Project wows crowd using Xbox Kinect

Red Bull Mobile South Africa launched at a lavish affair in the Turbine Hall in downtown Jozi on the 8th February 2011. They spared no expense to launch their new service to a few hundred privileged guests. It was an audiovisual feast organised by the unstoppable team at H-Factor. Several projectors electronically painted the venue with stunning imagery and breath-taking footage from Red Bull’s Extreme network all controlled and synchronized by Meme Motion. With an entertainment line up that included the Black Coffee, Beat Box and Goldfish – guests were thrilled to find that an even bigger surprise was in store for them that evening – International dance band Faithless rocked them through to the late hours of the night.

Our contribution to this event was a captivating installation – a “portal” of sorts that connected guests from one side of the venue with the other. People at the bar could “see through” to the stage and dance floor and interact with people there and the guests on the dance floor could connect with the guests by the bar. Using the motion detection ability of the Xbox Kinect and the ribbon element which is part of Red Bull Mobile’s branding – we used the two to create an animating ribbon which was transformed as guests walked past, danced or interacted with it which revealed more of the other places around the venue the bigger the portal got.

It was a big hit, as people were waving at each other and dancing with each other through the portal. People were so intrigued that they dashed around the venue trying to find the other source of the video feed. The ribbon also featured in the VIP bar, where VIPs could see through this organic, pulsating portal to the stage.